View source for Clickability

{{Short description|Web content management system company and its ownership history}}
{{notability|Companies|date=October 2016}}
{{Use mdy dates|date=November 2011}}

{{Infobox company |
| logo = Clickability.png
| name = Upland Software
| predecessor = Clickability, Inc.
| type = [[Public company|Public]]
| foundation = 1999
| location = [[San Francisco, California]] [[Image:Flag of the United States.svg|20px]]|
| key_people = Noah Logan, SVP and General Manager, Clickability
| industry = [[Content Management]]
| products = [[Web content management system]]
| homepage = {{url|http://www.clickability.com}}
}}

'''Clickability, Inc.,''' was a [[web content management system]] company. Founded in 1999, it was acquired by [[Limelight Networks]] in 2011. Limelight Networks sold Clickability to Upland Software in December 2013.

==History==
In 1999, John Girard, Jeff Freund, Sean Noonan, and Timur Yarnall started Clickability in [[San Francisco]].<ref name="McClure2008-10-01">{{cite news|last=McClure |first=Marji |date=2008-10-01 |title=Clickability Empowers Clients to Build Successful Sites |url=https://www.highbeam.com/doc/1G1-186863009.html |newspaper=[[Information Today]] |accessdate=2016-09-10 |archiveurl=https://web.archive.org/web/20160910045213/https://www.highbeam.com/doc/1G1-186863009.html |archivedate=September 10, 2016 |url-status=dead |df=mdy }}</ref> After the [[dot-com bubble]] burst in 2000, Clickability cut its employee number from 40 to 15.<ref name="Ivey2007-08-09">{{cite news |last=Ivey |first=Mike |date=2007-08-09 |title=Design for News - Broadcast Interactive Creates Cutting Edge Media Sites |url=http://infoweb.newsbank.com/resources/doc/nb/news/11AF0759EB3B0440?p=AWNB |newspaper=[[The Capital Times]] |accessdate=2016-09-10 |archiveurl=https://archive.today/20240527231943/https://www.webcitation.org/6kPUoFBce?url=http://infoweb.newsbank.com/resources/doc/nb/news/11AF0759EB3B0440%3Fp=AWNB |archivedate=May 27, 2024 |url-status=dead |df=mdy-all }}</ref>

Clickability raised $7.3 million in 2000. In 2008, it raised $8 million from [[Shasta Ventures]] and Convergence Partners.<ref name="Marshall2008-02-06">{{cite news |last=Marshall |first=Matt |date=2008-02-06 |title=Fremont Mobile Services Gets Funding |url=http://infoweb.newsbank.com/resources/doc/nb/news/11EABB5E3A8EB518?p=AWNB |newspaper=[[San Jose Mercury News]] |accessdate=2016-09-10 |archiveurl=https://archive.today/20240527232023/https://www.webcitation.org/6kPUwfDDF?url=http://infoweb.newsbank.com/resources/doc/nb/news/11EABB5E3A8EB518%3Fp=AWNB |archivedate=May 27, 2024 |url-status=dead |df=mdy-all }}</ref> In 2011, [[Limelight Networks]] purchased Clickability.<ref name="Lawler2011-05-02">{{cite news|last=Lawler |first=Ryan |date=2011-05-02 |title=Limelight Adds CMS to the Cloud With Clickability Buy |url=https://gigaom.com/2011/05/02/limelight-clickability/ |publisher=[[Gigaom]] |accessdate=2016-09-10 |archiveurl=https://web.archive.org/web/20160910045209/https://gigaom.com/2011/05/02/limelight-clickability/ |archivedate=September 10, 2016 |url-status=dead |df=mdy }}</ref> In December 2013, Limelight Networks sold Clickability to Upland Software.<ref name="Aponovich2014-01-02">{{cite news|last=Aponovich |first=David |date=2014-01-02 |title=Limelight Sells Clickability: Speed Takes Priority Over Web Content Management |url=http://blogs.forrester.com/david_aponovich/14-01-02-limelight_sells_clickability_speed_takes_priority_over_web_content_management |publisher=[[Forrester Research]] |accessdate=2016-09-10 |archiveurl=https://web.archive.org/web/20160910045206/http://blogs.forrester.com/david_aponovich/14-01-02-limelight_sells_clickability_speed_takes_priority_over_web_content_management |archivedate=September 10, 2016 |url-status=dead |df=mdy }}</ref>

==Products==
Clickability's first product was the "save this" tool, which the company released in late 1999 or early 2000.<ref name="McClure2008-10-01"/> Other initial products were Internet tools like "email this", "print this", and a "most popular" articles list.<ref name="McClure2008-10-01"/><ref name="Bialik2009-05-19">{{cite news|last=Bialik |first=Carl |authorlink=Carl Bialik |date=2009-05-19 |title=The Growing Popularity of Popularity Lists |url=https://blogs.wsj.com/numbers/the-growing-popularity-of-popularity-lists-695/ |accessdate=2016-09-10 |archiveurl=https://web.archive.org/web/20160910045227/http://blogs.wsj.com/numbers/the-growing-popularity-of-popularity-lists-695/ |archivedate=September 10, 2016 |url-status=dead |df=mdy }}</ref> Its products were used on hundreds of [[news websites]] such as [[CNN]] and ''[[The Wall Street Journal]]''.<ref name="McClure2008-10-01"/>

In 2000 and 2001, [[online advertising]] was having running into difficulties, so Clickability decided to change its strategy to focus on creating software able to distribute content widely and concurrently to hundreds of websites. The company offered a [[content management system]] that allowed customers to administer the material on their websites. According to ''[[Information Today]]'', the product had four components. First, Clickability acted as clients' [[infrastructure as a service]] by being their [[web hosting service]] and [[content repository]]. Second, Clickability helped move customers onto its platform. Third, it provided a [[software as a service]] by allowing customers to manage the content throughout its creation, review, and distribution. Fourth, it provided an online forum for clients to discuss how to make optimal use of the product.<ref name="McClure2008-10-01"/> In 2004, ''[[InfoWorld]]''{{'}}s Mike Heck said that Clickability {{proper name|cmPublish}} Version 4 was a [[Java (programming language)|Java]]-based software that "won't break your budget" and has "essential content creation and administration features".<ref name="Heck2004-10-25">{{cite magazine |last=Heck |first=Mike |date=2004-10-25 |title=Content Control on Demand |url=https://books.google.com/books?id=6jcEAAAAMBAJ&q=Clickability&pg=PA40 |magazine=[[InfoWorld]] |page=40 |volume=26 |issue=43 |accessdate=2016-09-10 }}</ref>

According to [[John Wiley & Sons]], Clickability in 2009 had 400 million [[page views]] every month.<ref name="Galbraith2009">{{cite book |last=Galbraith |first=Patrick |date=2009 |title=Developing Web Applications with Apache, MySQL, memcached, and Perl |url=https://books.google.com/books?id=daDAnXPnRkcC&q=Clickability&pg=PA6 |location=Hoboken, New Jersey |publisher=[[John Wiley & Sons]] |page=6 |isbn=978-0470538326 |accessdate=2016-09-10 }}</ref>

==References==
{{reflist|30em}}

==External links==
* [http://www.uplandsoftware.com/clickability Official website]

[[Category:Business software companies]]
[[Category:American companies established in 1999]]
[[Category:Companies based in San Francisco]]
[[Category:Software companies based in California]]
[[Category:Defunct software companies of the United States]]