View source for Now I'm in It

{{short description|2019 single by Haim}}
{{Infobox song
| name       = Now I'm in It
| type       = single
| cover      = Haim - Now I'm in It.png
| alt        =
| artist     = [[Haim (band)|Haim]]
| album      = [[Women in Music Pt. III]]
| released   = {{start date|2019|10|30|mf=y}}
| recorded   =
| genre      = {{hlist|[[Electropop]]|[[synth-pop]]|[[pop rock]]<ref name="guardian"/>}}
| length     = {{duration|m=3|s=24}}
| label      = * [[Polydor Records|Polydor]]
* [[Columbia Records| Columbia]]
| writer     = * Danielle Haim
* Este Haim
* Alana Haim
* [[Rostam Batmanglij]]
* [[Ramesh Srivastava]]
| producer   = * [[Ariel Rechtshaid]]
* Danielle Haim
* Rostam Batmanglij
| prev_title = [[Summer Girl (Haim song)|Summer Girl]]
| prev_year  = 2019
| next_title = Hallelujah
| next_year  = 2019
| misc       = {{External music video|{{YouTube|G-UnzRM24IM|"Now I'm in It"}}}}
}}
"'''Now I'm in It'''" is a song by American band [[Haim (band)|Haim]], released as a single on October 30, 2019.<ref>{{cite web|url=https://music.apple.com/us/album/now-im-in-it-single/1484658118|title=Now I'm In It - Single by HAIM on Apple Music|website=[[iTunes]]|accessdate=October 31, 2019}}</ref>

==Background==
In an interview with ''[[The Guardian]]'', the band members talked about two upcoming songs titled "Hallelujah" and "Now I'm in It", with the latter having been announced as their next single. The song was described as a "breathy pop ballad". About the song's lyrics, Danielle revealed that "people think Now I’m in It is a break-up song because I sing: ‘We can’t be friends’ but I’m talking about me and my mind. It was gnarly and I was not OK with myself".<ref name="guardian">{{cite web|url=https://www.theguardian.com/music/2019/oct/05/haim-we-can-go-toe-to-toe-with-any-male-rock-band-and-blow-them-out-of-the-water|title=Haim: 'We can go toe-to-toe with any male rock band and blow them out of the water'|last=Wolfson|first=Sam|website=[[The Guardian]]|date=October 5, 2019|accessdate=October 31, 2019}}</ref> Shortly before its release, Danielle revealed that the song was about going through a bout of [[Depression (mood)|depression]].<ref>{{cite web|url=https://www.stereogum.com/2063249/haim-now-im-in-it-paul-thomas-anderson/video/|title=Haim – "Now I'm In It" Video (Dir. Paul Thomas Anderson)|last=Quinlan|first=Keely|website=[[Stereogum]]|date=October 30, 2019|accessdate=October 31, 2019}}</ref>

==Critical reception==
Abby Jones of ''[[Pitchfork (website)|Pitchfork]]'' thought that the song was a "far cry from the minimalistic groove" of their previous single "[[Summer Girl (Haim song)|Summer Girl]]" and even "much of Haim's discography". She further compared the bassline to [[Taylor Swift]]'s "[[Style (Taylor Swift song)|Style]]". Jones concluded that "though the song does feel a little more Haimy with some organic instrumentals, a glaring awkwardness results from the otherwise electro-pop aesthetic".<ref>{{cite web|url=https://pitchfork.com/reviews/tracks/haim-now-im-in-it/|title=Haim: "Now I'm in It"|website=[[Pitchfork (website)|Pitchfork]]|last=Jones|first=Abby|date=October 30, 2019|accessdate=October 31, 2019}}</ref>

==Music video==
The music video premiered on YouTube on October 30, 2019 and was directed by long-time collaborator [[Paul Thomas Anderson]].<ref>{{cite web|url=https://www.billboard.com/articles/columns/pop/8541569/haim-now-im-in-it-video|title=Haim Reveal Emotional Battle With Depression in New Song & Video "Now I'm In It"|last=Pace|first=Lilly|website=[[Billboard (magazine)|Billboard]]|date=October 30, 2019|accessdate=October 31, 2019}}</ref> It primarily focuses on a day in Danielle's life and its recurring monotony. Throughout the video, the singer is seen working at a diner, getting carried on a [[stretcher]] and passing through a [[car wash]] before emerging from the fog of her depression with her sisters by her side.<ref>{{cite web|url=https://www.complex.com/music/2019/10/haim-now-im-in-it-video|title=HAIM Shares New Video for "Now I'm in It"|last=Espinoza|first=Joshua|website=[[Complex (magazine)|Complex]]|date=October 30, 2019|accessdate=October 31, 2019}}</ref>

==Credits and personnel==
Credits adapted from [[Tidal (service)|Tidal]].<ref>{{cite web|url=https://listen.tidal.com/album/120850585/track/120850586|title=Now I'm in It // Haim|website=[[Tidal (service)|Tidal]]|accessdate=October 31, 2019}}</ref>

'''Musicians'''
* Danielle Haim – vocals, acoustic and electric guitar, conga
* Alana Haim – vocals, conga
* Este Haim – vocals, bass
* [[Rostam Batmanglij]] – electric guitar, piano, synthesizer, drum and synthesizer programming
* [[Ariel Rechtshaid]] – synthesizer, drum and synthesizer programming
* [[Buddy Ross]] – synthesizer

'''Technical'''
* Ariel Rechtshaid – engineering
* Rostam Batmanglij – engineering
* Dalton Ricks – engineering
* John DeBold – engineering
* Manny Marroquin – mixing
* Jasmine Chen – assistant recording engineering
* Matt DiMona – assistant recording engineering
* Emily Lazar – mastering engineering
* Chris Allgood – assistant mastering engineering

==Charts==
{| class="wikitable sortable plainrowheaders" style="text-align:center"
|-
! scope="col"| Chart (2019)
! scope="col"| Peak<br />position
|-
! scope="row"| Hot Canadian Digital Song Sales ([[Billboard (magazine)|Billboard]])<ref>{{cite web|url=https://www.billboard.com/artist/haim/chart-history/cns/|title=Haim Chart History: Hot Canadian Digital Song Sales|publisher=Billboard|accessdate=July 6, 2020}}</ref>
| 38
|-
{{single chart|Flanders Tip|22|artist=Haim|song=Now I'm in It|rowheader=true|accessdate=November 30, 2019}}
|-
! scope="row"| Norway Radio ([[VG-lista]])<ref>{{cite web|url=https://topplista.no/charts/radio/2020-w04/|title=Radio 2020 uke 04|publisher=[[VG-lista]]|access-date=April 10, 2024}}</ref>
| 24
|-
! scope="row"| New Zealand Hot Singles ([[Recorded Music NZ|RMNZ]])<ref>{{cite web|url=https://nztop40.co.nz/chart/hotsingles?chart=4772|title=NZ Hot Singles Chart|publisher=[[Recorded Music NZ]]|date=November 11, 2019|accessdate=November 9, 2019}}</ref>
| 25
|-
{{single chart|Scotland|64|date=20191108|rowheader=true|accessdate=November 9, 2019}}
|-
! scope="row"| Switzerland Airplay ([[Schweizer Hitparade]])<ref>{{cite web|url=https://hitparade.ch/charts/airplay/50-2019|title=Schweizer Airplay Charts 50/2019 - hitparade.ch |publisher=hitparade.ch |access-date=February 22, 2022}}</ref>
| 74
|-
{{single chart|UKdownload|68|date=20191108|rowheader=true|accessdate=March 3, 2020}}
|-
{{single chart|Billboarddigitalsongs|32|artist=Haim|rowheader=true|accessdate=November 12, 2019}}
|-
{{single chart|Billboardrocksongs|9|artist=Haim|rowheader=true|accessdate=November 12, 2019}}
|}

==Release history==
{|class="wikitable plainrowheaders"
|-
! scope="col"| Region
! scope="col"| Date
! scope="col"| Format
! scope="col"| Label(s)
! scope="col"| {{abbr|Ref.|Reference}}
|-
! scope="row"| Various
| October 30, 2019
| {{hlist|[[Music download|Digital download]]|[[Streaming media|streaming]]}}
| {{hlist|[[Polydor Records|Polydor]]|[[Columbia Records|Columbia]]}}
| <ref>{{cite web|url=https://music.apple.com/us/album/now-im-in-it-single/1484658118|title=Now I'm In It - Single|website=[[Apple Music]]|accessdate=December 20, 2019}}</ref>
|-
! scope="row"| Australia
| November 1, 2019
| rowspan="2"| [[Contemporary hit radio]]
| [[Universal Music Group| Universal]]
| <ref>{{cite web|url=https://themusicnetwork.com/charts/issues/1261/1261-singles-to-radio/|title=SINGLES TO RADIO|website=The Music Network|accessdate=December 20, 2019}}</ref>
|-
! scope="row"| United Kingdom
| November 22, 2019
| {{hlist|[[Polydor Records|Polydor]]|[[Columbia Records|Columbia]]}}
| <ref>{{cite web|url=https://www.bbc.co.uk/programmes/articles/3tqPdBWF9yMbTrfjWvfKV8t/radio-1-playlist|archive-url=https://web.archive.org/web/20191122202513/https://www.bbc.co.uk/programmes/articles/3tqPdBWF9yMbTrfjWvfKV8t/radio-1-playlist|url-status=dead|archive-date=November 22, 2019|title=Radio 1 Playlist|website=[[BBC]]|accessdate=December 20, 2019}}</ref>
|}

==References==
{{reflist}}

{{Haim}}

[[Category:2019 singles]]
[[Category:2019 songs]]
[[Category:Columbia Records singles]]
[[Category:Haim (band) songs]]
[[Category:Music videos directed by Paul Thomas Anderson]]
[[Category:Polydor Records singles]]
[[Category:Songs written by Danielle Haim]]
[[Category:Songs written by Este Haim]]
[[Category:Songs written by Alana Haim]]
[[Category:Songs written by Rostam Batmanglij]]