Institut français d'opinion publique
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The Institut français d'opinion publique (IFOP; English: French Institute of Public Opinion) is an international polling and market research firm, whose motto is "Connection creates value".
It was founded on 1 December 1938 by Jean Stoetzel, former Sorbonne professor, after he met George Gallup in the United States. Its CEO was Laurence Parisot from 1990 until 2016, who was nicknamed "boss of the bosses", when she was the leader of the Mouvement des Entreprises de France, the French employers' trade union. The IFOP sells polls to firms and political parties.
IFOP is also a source of data in France for the SNEP music charts.[1]
See also
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References
- ^ "COMMUNIQUÉ DU 29/05/2007" (in français). SNEP. May 29, 2007. Retrieved September 28, 2023.
External links
- Official website (in English and French)
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- CS1 français-language sources (fr)
- Short description with empty Wikidata description
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- 1938 establishments in France
- Marketing companies established in 1938
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