Template:Advert

This template is being considered for merging with Template:Promotional tone. Please discuss this matter at this template's entry at templates for discussion to help reach a consensus.

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This template is used on approximately 17,000 pages and changes may be widely noticed. Test changes in the template's /sandbox or /testcases subpages, or in your own user subpage. Consider discussing changes on the talk page before implementing them.

Shortcuts

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When to use

Add this to articles that need help from other editors because in whole or part they are advertisements masquerading as articles. For example, they may tell readers to buy the company's product, provide price lists, give links to online sellers, or use unencyclopedic or meaningless buzzwords.

The advert tag is for Wikipedia articles that in whole or part have been made into public relations documents or brochures, with content that portrays an issue, a product, an organization, or a person in an unfairly positive or negative light.

The issue this tag addresses is the policy WP:PROMO, which forbids content that reflects:

Advocacy, propaganda, or recruitment of any kind: commercial, political, scientific, religious, national, sports-related, legal, or otherwise. An article can report objectively about such things, as long as an attempt is made to describe the topic from a neutral point of view.
Self-promotion. This needs to go well beyond Wikipedia editors believing that the subject created or write the article, and then deciding that the mere existence of the article helps the subject promote themselves.
Advertising, marketing or public relations. Information about people, organizations, issues, and products must be written in an objective and unbiased style, free of puffery.

If an article appears to be any of the above, this tag may be appropriate. This is not a {{COI}} tag. Decide whether to add this tag based on the article's contents, and not based on your belief about who wrote the article. If you add this tag, you should be able to identify specific, correctable content that tends to "sell" the subject.

This template adds articles to Category:Articles with a promotional tone.

How to use

Articles

Place {{Advert|date=May 2025}} at the top of the article.
You can adjust the default "article" text with something more specific, such as: {{Advert|article's "Controversy" section|date=May 2025}}.

Sections

To mark specific sections instead of the whole article, place {{Advert section|date=May 2025}} at the top of the section.

Remarks

To replace the text "an advertisement", you may use {{Advert|article/section|yourtext}} or {{Advert|2=yourtext}} or {{Advert|type=yourtext}}

TemplateData

This is the TemplateData for this template used by TemplateWizard, VisualEditor and other tools. See a monthly parameter usage report for Template:Advert in articles based on its TemplateData.

TemplateData for Advert

Template for tagging advertisements masquerading as articles

Template parameters
This template prefers inline formatting of parameters.
Parameter		Description	Type	Status
Scope (e.g. section)	`1`	This parameter allows an editor to replace the default word "article" with another word, usually "section" Default article	Content	optional
Type	`type` `2`	To replace the text "an advertisement" with another phrase Default an advertisement Auto value	Content	optional
Month and year	`date`	Month and year of tagging; e.g., 'January 2013', but not 'jan13' Auto value `{{subst:CURRENTMONTHNAME}} {{subst:CURRENTYEAR}}`	String	suggested

The above documentation is transcluded from Template:Advert/doc.
Editors can experiment in this template's sandbox and testcases pages.
Add categories to the /doc subpage. Subpages of this template.