Cromā

Infiniti Retail Limited
Trade name	Cromā
Industry	Retail
Founded	9 October 2006
Headquarters	Mumbai, India
Number of locations	400+
Area served	India
Key people	Avijit Mitra; (MD & CEO)
Products	Consumer electronics
Revenue	₹15,851 crore (US$1.9 billion) (FY23)
Net income	₹−957 crore (US$−110 million) (FY23)
Parent	Tata Group
Website	www.croma.com

Infinti Retail Limited (d/b/a Cromā) is an Indian retail chain of consumer electronics and durable goods, it is a subsidiary of the Tata Digital.^[3]^[4] Croma offers over 16,000 products across 550+ brands through its stores spread in numerous major cities of India.

Croma has significantly increased its footprint with more than 400 stores in around 130+ cities in India, in addition to its online presence.

Location

Presently, there are a total of more than 500 Cromā stores across 150+ cities in India.^[5]

The stores are spread throughout much of India.^[6]

In 2012, Infiniti Retail Ltd acquired the Indian retail business of Woolworths for A$35 million, or Rs. 200 crore. Woolworths was tied up with Tatas since 2005 for external support in the electronic retail market.^[7]

Awards and Recognition

Croma was awarded the "Most Admired Retailer of the Year" in the consumer electronics category at the Images Retail Awards in 2010. This marked the third consecutive year that Croma received the accolade. The Images Retail Awards are organized by the India Retail Association and are supported by various leading retail entities in India.^[8]

References

^ "Cromā | The Electronics Megastore | About Us | Overview". Croma.com. 9 October 2006. Archived from the original on 26 October 2021. Retrieved 3 February 2011.
^ "Tata Digital revenue jumped 13x in FY 23".
^ "The Hindu Business Line : Infiniti Retail looks to cross Rs 1,000-cr turnover". Blonnet.com. 3 September 2009. Archived from the original on 24 September 2009. Retrieved 3 February 2011.
^ "Welcome to Cromā | The Electronics Megastore | A TATA Enterprise". Croma.com. Retrieved 3 February 2011.
^ "Tata Cromā launches own brand of LCD and LED TVs". Economictimes.indiatimes.com. 13 May 2010. Retrieved 3 February 2011.
^ "Cromā | The Electronics Megastore | Stores | Location of our Stores". Croma.com. Archived from the original on 7 April 2022. Retrieved 3 February 2011.
^ "Infiniti acquires India biz of Woolworths for Rs.200 cr". The Hindu. Retrieved 15 December 2012.
^ Bureau, ITGD (4 October 2010). "Croma wins 'Most Admired Retailer 2010'". India Today. Retrieved 30 September 2024. {{cite web}}: |last= has generic name (help)

[Cromā-1] "Cromā | The Electronics Megastore | About Us | Overview". Croma.com. 9 October 2006. Archived from the original on 26 October 2021. Retrieved 3 February 2011.

[2] "Tata Digital revenue jumped 13x in FY 23".

[3] "The Hindu Business Line : Infiniti Retail looks to cross Rs 1,000-cr turnover". Blonnet.com. 3 September 2009. Archived from the original on 24 September 2009. Retrieved 3 February 2011.

[4] "Welcome to Cromā | The Electronics Megastore | A TATA Enterprise". Croma.com. Retrieved 3 February 2011.

[5] "Tata Cromā launches own brand of LCD and LED TVs". Economictimes.indiatimes.com. 13 May 2010. Retrieved 3 February 2011.

[6] "Cromā | The Electronics Megastore | Stores | Location of our Stores". Croma.com. Archived from the original on 7 April 2022. Retrieved 3 February 2011.

[7] "Infiniti acquires India biz of Woolworths for Rs.200 cr". The Hindu. Retrieved 15 December 2012.

[c519-8] Bureau, ITGD (4 October 2010). "Croma wins 'Most Admired Retailer 2010'". India Today. Retrieved 30 September 2024. {{cite web}}: |last= has generic name (help)

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