Draft:Dress to Impress (Roblox)
Dress to Impress is a competitive dress-up game on the gaming and game development platform Roblox.
History
Initially released in November 2023, it saw a boost in popularity in mid 2024,[1] reaching 2.7 billion visits.[2] In August 2024, the game partnered with English music artist Charli XCX in promotion of her 2024 album Brat.[3] The game has also received three Innovation Awards, and in 2024 was one of the most popular games on the site, consistently accumulating over 250,000 active users a day.[2]
Gameplay
Players choose an outfit that aligns with a certain theme. After around five minutes of changing clothes, hairstyle, makeup and other fashion items, the avatars are showcased in a fashion show to be rated by other players from one to five stars.[4][5] Players can collect in-game currency for more accessories and be placed on leaderboards based on their performances.[4]
Reception and popularity
- ^ Raynor, Kelsey (August 16, 2024). "It's a Roblox brat summer: Charli XCX is coming to one of Roblox's biggest games, Dress to Impress - here's what you need to know". VG247. Archived from the original on August 17, 2024. Retrieved August 20, 2024.
- ^ 2.0 2.1 Roy, Jessica (September 15, 2024). "Roblox for Adults? Dress to Impress Draws a Crowd". The New York Times. Retrieved September 15, 2024.
- ^ Saulog, Gabriel (August 14, 2024). "Here's What We Know About The Brat & Dress To Impress Tie-In". Billboard Philippines. Archived from the original on August 15, 2024. Retrieved August 20, 2024.
- ^ 4.0 4.1 Lopez, Alexandria (August 6, 2024). "What Is 'Dress To Impress' and Why Is Every Streamer Playing It?". The Mary Sue. Archived from the original on August 7, 2024. Retrieved August 20, 2024.
- ^ Diaz, Ana (August 16, 2024). "Madison Beer says Roblox game Dress to Impress healed her — she has a point". Polygon. Archived from the original on August 17, 2024. Retrieved August 20, 2024.