Service mark symbol

Not to be confused with Trademark symbol, Registered trademark symbol, or Copyright symbol.

℠
Service mark symbol
In Unicode	U+2120 ℠ SERVICE MARK
Different from
Different from	U+2122 ™ TRADE MARK SIGN U+00AE ® REGISTERED SIGN

The service mark symbol ℠ (the letters ⟨SM⟩ in small capitals and superscript style), is a symbol used in the United States and some other jurisdictions to provide notice that the preceding mark is a service mark. This symbol may be used for service marks not yet registered with the relevant national authority. Upon successful registration, registered services are marked with the same symbol as is used for registered trademarks, the registered trademark symbol ®. The proper manner to display the symbol is immediately following the service name, in superscript style.

Computer systems

Main article: Unicode input

The service mark symbol is mapped in Unicode as U+2120 ℠ SERVICE MARK, in the Letterlike symbols block.

• ChromeOS: Ctrl+⇧ Shift+U 2120
• HTML: <syntaxhighlight lang="text" class="" style="" inline="1">℠</syntaxhighlight>
• Linux (and similar): Ctrl+⇧ Shift+U 2120, and/or if a Compose key is available, it can be inserted using: ComposeSM
• macOS: There is no simple way to type the service mark symbol. However the symbol may be selected from the MacOS Character Palette.
• Windows: There is no simple way to type the service mark symbol. However the symbol may be selected from the Windows Character Map.

Related symbols

• Registered trademark symbol is also used for registered service marks
• Trademark symbol ™

See also

• World Intellectual Property Organization